PERAN PUBLIC RELATIONS DALAM MENGINFORMASIKAN JASA PELAYANANPT POS INDONESIA (PERSERO) KEDIRI
DOI:
https://doi.org/10.30649/aamama.v20i1.66Kata Kunci:
Public Relations, Public Information Of Services ProductsAbstrak
Every firm always focus on their existing services product and also introducing the new products, in which public relations has an important role. The research aims to analyze the role of public relations in informing the public about the new and existing services products of PT. Pos Indonesia (Persero) Kediri. 50 respondents selected accidentally to fill the questionaires. The results identified the unsatisfied role of public relations section in the corporate to inform and/or introduce the services products offered on public. In the case, a lot of customers still not aware the offered products.
Unduhan
Referensi
Arikunto, S. 2002. Prosedur Penelitian: Suatu Pendekatan Praktek. Jakarta: Rineka Cipta.
Batara, A.A. 2004. Dasar-Dasar Pela¬yanan Prima. Jakarta: PT. Elex Media Komputindo.
Jefkins, F. 2002. Manajemen Pemasaran. Jakarta: PT. Prenhallindo.
Payne, A. 2001. Pemasaran Jasa. Yogyakarta: Penerbit Andi.
Setyodarmodjo, S. 2003. Public Relation. Surabaya: Penerbit Papyrus.
Soemirat, S. dan Ardianto, E. 2002. Dasar-Dasar Public Relation. Ban¬dung: PT. Remaja Rosdakarya.
Sugiyono. 1999. Metode Penelitian Bisnis. Bandung: Alfabeta.
Suhandang, K. 2004. Public Rela¬tions Perusahaan: Kajian Program Implementasi. Bandung: Nuansa.
Syarief, A. 1999. Public Relation Untuk Sekretaris. Bandung: CV. Buroc.
Tjiptono, F. 1997. Strategi Pemasa¬ran. Yogyakarta: Andi Offset.
Zauhar, S. 2001. Administrasi Pela¬yanan Publik: Sebuah Perbincangan Awal. Jurnal Administrasi Negara, Vol. 1, No. 2. Maret. Him
G.B. Wahyono dan H. Suyono, Analisa Peran Public Relations
